Is social media right for marketing your small or medium sized business?

Image by Matt Hamm. Tips for social media marketing, and the many different ways social media can be used to promote small / midsized businesses (SMBs), can be found in almost endless numbers on an incredibly wide variety of websites. But there’s one crucial tip most small businesses won’t see – and that they should [...] Read more »

Usability – the best investment that most organizations will never make.

A price tag well into five figures is no longer uncommon for a small business trying to build a website. Many medium sized businesses tag another zero on the end of their bills – yet even larger companies with even bigger budgets are often reluctant to spend a small fraction of that to ensure that [...] Read more »

Blogging your way to improved sales: The top 10 tips for starting a small business blog

Small business owners have asked me many times over the years about how blogging might help their company. They’ve heard about the success of companies like Dell and Walt Disney and they wonder if there is some way blogs could have the same kind of impacts on their small or medium sized businesses. The improved client relationships [...] Read more »

Me and 60,000 of my closest friends.

My 3 year-old son loves to play hide and seek. He’s not the most challenging opponent that I’ve played against, but he absolutely loves the game. My ridiculously compeitive nature means that I sometimes struggle to enjoy the game (and supress my urge to coach him), but my mother more than makes up for my [...] Read more »

All politics is local – and now its social, too.

If there is a politician or elected official in the Western world who thinks that they don’t need to be aware of social media after the recent Iranian elections, I’d be quite surprised. Its true that many politicians are (wilfully?) ignorant of technology and social media, but even the most ardent luddite cannot help but [...] Read more »

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