In just a few days on July 15, Twitter will turn five. It seems hard to imagine a world without the micro-blogging behemoth, and it is now safe to say that Twitter is mainstream, established – and here to stay. Surprisingly, even after five years and now with 200 million tweets a day, it seems as though Twitter ‘best practices’ still aren’t set in stone.
But it does seem like some things are getting clearer. It is still true that you can’t ignore your audience, and you need to engage them when appropriate. But some new statistics released by Dan Zarella suggest that – as we should have known – content is kind on Twitter as it is everywhere else in publication, public relations and marketing. Read more »
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