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Edmonton Realtor Real Estate Agents

A unique sales philosophy.
Selling is not about fast talking and big promises. It is about hard work, preparation, dedication, honesty and competency. That's what we bring
to every listing, and why our customers are always
completely satisfied with their transaction.

Selling your home in EdmontonBrian's extensive marketing background means that he and Diane will put together a perfect plan for the sale of your home.

Effectively selling a home means putting together a marketing plan that contains all the right elements to ensure that your home is exposed to the right people at the right time in the right way - all so that you get the best possible price for your home.

But Diane and Brian go even further than that. Their 'Beginning to End' sales plan means that at every stage of your home sale Diane and Brian work with you to ensure that the process is clear for you, and that you are comfortable with how the sale is progressing. Equally important is that they won't ever abandon 'tough-to-sell' properties that take longer than expected.

Right through the sale process, at every stage along the way, you'll be confident that everything possible is being done to sell your home for the best price possible!

The 'Beginning to End' sales plan includes the following elements, and more!

  • Thorough market evaluation to ensure that your home is listed at the right price
  • Prepare an 'Optimum Value Checklist' that will allow you to make minor upgrades to your home to increase value
  • Submit to listing to the MLS (Multiple Listing Service) to ensure maximum exposure for your home.
  • Develop a www.MLS.ca listing so that buyers shopping the MLS over the Internet see your home
  • Show home on 'listings' section of this website, including a complete virtual tour that will show your home in the best possible light.
  • Place a professional 'for sale' sign on the property and a keysafe to allow for easier and more convenient showings
  • Develop a functional feature sheet that will provide Realtors and buyers with important information on your home, as well as an attractive, professional 'Home Brochure' to highlight key features
  • Distribute listing information to other Realtors, and host a Realtors open house where other agents can view the property
  • Advertise your home in whatever media is appropriate, including the Real Estate Weekly, the Examiner and so on.
  • Provide feedback on every showing to let you know what buyers are saying when they view your home
  • Maintain contact with you throughout the sale and marketing of your home.
  • Update you on changes in the local or money markets that may require a change to your listing
  • Pre qualify buyers whenever possible.
  • Represent you and put your needs first at every stage of negotiations and act as your advocate to ensure you get the best possible price and terms
  • Provide you with all the information you need to ensure you are clear on exactly how the sale process proceeds.
  • Handle the follow up with all parties to a transaction after an agreement has been reached
  • Deal with other professionals on your behalf (bankers, lawyers, mortgage brokers, appraisers and so on) when appropriate
  • Prepare all necessary documents needed for closing

Free Market Evaluations

Diane and Brian understand that you must clearly understand how much your home is worth - and why it is worth that much - to ensure your sale goes smoothly. That's why they put their years of experience to good use in developing very comprehensive market evaluations - at no cost to you. To get your no obligation, no pressure, home evaluation, just click here.